Analytics Rockstar 2019

I finally did it: on May 15th 2019, I won the Analytics Rockstart contest at the Adobe Summit EMEA 2019, at the ExCel in London.

For the second year in a row, my tips were shortlisted for the contest. In 2018 Urs Boller won the competition with two great tips about the perfect dashboard, while Amit Kanakrai and I were runners-up with tips respectively around online recommendations tracking in Adobe Analytics and how to calculate user retention metrics in Adobe Analytics.

In 2019, both Urs and I were shortlisted again and together with Chris Leyland we rocked about 200 professionals interested in seeing our latest tips and tricks. Urs talked about Adobe Analytics documentation 2.0, I talked about how to achieve user growth via behavioral personas and cohorts, and Chris talked about average comparisons with date ranges and calculated metrics, and… this time around the audience gave me the most of the votes.

So, I did it: I got the crown of Analytics Rockstar EMEA 2019!

In this video you can watch all 6 tips we presented (unfortunately the Q&A session got cut off):

However, I’ve got the video of the prize giving here (thanks Nico!):