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Posted in Events

Analytics Rockstar 2019

by Piermarco Burrafato on May 23, 2019March 2, 2020 Leave a comment

I finally did it: on May 15th 2019, I won the Analytics Rockstart contest at the Adobe Summit EMEA 2019, at the ExCel in London. For the second year in a row, my tips were shortlisted for the contest. In 2018 Urs Boller won the competition with two great tips about the perfect dashboard, while […]

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Posted in Adobe Analytics, User Growth, Visitor Retention

Behavioral Personas: a Tool for User Growth

by Piermarco Burrafato on March 31, 2019April 3, 2019 Leave a comment

The way users behave in your product can help you understand who they are and what value you are providing to them. A behavioral persona describes a distinct way of using the product and can help you discover which user behavior drives retention and growth.

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Posted in Adobe Analytics, User Growth, Visitor Retention

How to Find your Most Engaging Features with Cohort Tables

by Piermarco Burrafato on March 3, 2019March 31, 2019 Leave a comment

Wanna know how to identify features that impress your first time users while getting onboarded and hence increase the odds they will become your active users? Keep reading!

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Posted in Adobe Analytics, User Growth, Visitor Retention

How to Account for User Growth with Adobe Analytics in 2019

by Piermarco Burrafato on January 20, 2019March 31, 2019 4 Comments

In this post I will discuss a new method to calculate user retention metrics in Adobe Analytics following the changes that Adobe implemented with the January 2019 release.

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Posted in Adobe Analytics, User Growth, Visitor Retention

Visitor Retention Analysis with Adobe Analytics

by Piermarco Burrafato on January 18, 2018March 30, 2019 8 Comments

This is my first blog post, a full article putting together a 3-post series I’ve published on LinkedIn since October, 2017. It explains how I have managed to define visitor retention metrics in Adobe Analytics. I hope you find it useful.

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Recent Posts

  • Analytics Rockstar 2019
  • Behavioral Personas: a Tool for User Growth
  • How to Find your Most Engaging Features with Cohort Tables
  • How to Account for User Growth with Adobe Analytics in 2019
  • Visitor Retention Analysis with Adobe Analytics

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