How to Find the Metrics That Drive Your Product Growth
Ever tracked too many metrics? Or too few? Ever felt your KPIs weren’t actionable? Or that they weren’t moving you closer to your business goal? We’ve all been there in
Author: Piermarco Burrafato
Analytics Rockstar 2019
I finally did it: on May 15th 2019, I won the Analytics Rockstart contest at the Adobe Summit EMEA 2019, at the ExCel in London.
Behavioral Personas: a Tool for User Growth
Behavioral personas describe all possible ways of using your product and help you discover which user behaviors are the most successful and correlate with retention and growth.
How to Find your Most Engaging Features with Cohort Tables
Wanna know how to identify features that impress your first time users while getting onboarded and hence increase the odds they will become your active users? Keep reading!
How to Account for User Growth with Adobe Analytics in 2019
In this post I will discuss a new method to calculate user retention metrics in Adobe Analytics following the changes that Adobe implemented with the January 2019 release.
Visitor Retention Analysis with Adobe Analytics
This is my first blog post, a 3-part article originally published on LinkedIn as of Oct 2017. It explains how to define visitor retention metrics in Adobe Analytics.