The way users behave in your product can help you understand who they are and what value you are providing to them. A behavioral persona describes a distinct way of using the product and can help you discover which user behavior drives retention and growth.
Wanna know how to identify features that impress your first time users while getting onboarded and hence increase the odds they will become your active users? Keep reading!
In this post I will discuss a new method to calculate user retention metrics in Adobe Analytics following the changes that Adobe implemented with the January 2019 release.
This is my first blog post, a full article putting together a 3-post series I’ve published on LinkedIn since October, 2017. It explains how I have managed to define visitor retention metrics in Adobe Analytics. I hope you find it useful.