How to Find the Metrics That Drive Your Product Growth
Ever tracked too many metrics? Or too few? Ever felt your KPIs weren’t actionable? Or that they weren’t moving you closer to your business goal? We’ve all been there in
Category: Growth
Behavioral Personas: a Tool for User Growth
Behavioral personas describe all possible ways of using your product and help you discover which user behaviors are the most successful and correlate with retention and growth.
How to Account for User Growth with Adobe Analytics in 2019
In this post I will discuss a new method to calculate user retention metrics in Adobe Analytics following the changes that Adobe implemented with the January 2019 release.