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Posted in Adobe Analytics, User Growth, Visitor Retention

Behavioral Personas: a Tool for User Growth

by Piermarco Burrafato on March 31, 2019April 3, 2019 Leave a comment

The way users behave in your product can help you understand who they are and what value you are providing to them. A behavioral persona describes a distinct way of using the product and can help you discover which user behavior drives retention and growth.

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