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Posted in Adobe Analytics, User Growth, Visitor Retention

Behavioral Personas: a Tool for User Growth

by Piermarco Burrafato on March 31, 2019April 3, 2019 Leave a comment

The way users behave in your product can help you understand who they are and what value you are providing to them. A behavioral persona describes a distinct way of using the product and can help you discover which user behavior drives retention and growth.

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Posted in Adobe Analytics, User Growth, Visitor Retention

How to Find your Most Engaging Features with Cohort Tables

by Piermarco Burrafato on March 3, 2019March 31, 2019 Leave a comment

Wanna know how to identify features that impress your first time users while getting onboarded and hence increase the odds they will become your active users? Keep reading!

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  • Analytics Rockstar 2019
  • Behavioral Personas: a Tool for User Growth
  • How to Find your Most Engaging Features with Cohort Tables
  • How to Account for User Growth with Adobe Analytics in 2019
  • Visitor Retention Analysis with Adobe Analytics

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